

In the initial phase when call charges were very high, calling was restricted with communication being brief and to the point.Īs call charges dropped, the conversations began to become more detailed but still remained restricted to what was necessary. From the time mobile phone services were launched, people have taken to communicating like never before. Getting a Perspective on Instant Messagingīefore we begin comparing services it may be well to get a perspective on emerging trends in communication.

So, is it the preferred choice for users in India? Viber faces stiff competition from the market leader WhatsApp and has others like WeChat, Line, Nimbuzz, Hike, Google Hangout, and Skype to contend with. The fact that India is a rapidly growing market for instant messaging can be seen by the fact that most of the popular IM service operators are in India and their user base is rapidly growing. Viber recently announced that its Indian user base had touched 40 million users and had emerged as their biggest market.
